General Billing Partnership Requests Campaigns Cross Promotions

FAQ

Madneto is the world's first cross promotion platform. The platform manages the end-to-end cross promotion process including:
  1. Exploring brand partners and sending or accepting partnership requests
  2. Creating or editing campaigns for cross promotion
  3. Sending or accepting cross promotion proposals that detail the promotional channels and campaigns
  4. Collaborating with brand partners to create cross promotion assets or creatives for the campaigns
  5. Measuring campaign success (in terms of impressions and clicks) through the Madneto dashboard
  6. Equalization of campaign impressions

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Check out our how it works page for more information.
You can sign up here to get started.
You can check out one of our blog posts for the benefits of cross promotion. In a nutshell, here are the major benefits:
  1. Cross promotion campaigns yield significantly higher ROIs than online marketing campaigns because most cross promotion campaigns are free.
  2. Cross promotion campaigns are much more engaging for customers unlike ads which are often frustrating.
  3. Cross promotions build customer loyalty when customers are gratified with offers of another brand.
  4. You can explore limitless channels in cross promotion, which are otherwise not possible in online advertising (e.g. push notifications)
  5. Each cross promotion brand partner can unlock fresh customer segments for your brand.
  6. Cross promotions can sometimes create new revenue streams (e.g. co-branded products)
  7. If you choose the right brand partner, cross promotions can increase brand equity and help reiterate your brand positioning.
Several brands currently run cross promotion campaigns without the platform but that leads to several challenges that Madneto can solve:
  1. There is a limit to the number of brands you may know personally. Madneto allows you to explore thousands of brands on the platform that you may not know personally.
  2. Cross promotions can be difficult to execute. One campaign sometimes involves hundreds of emails to decide the promotional channels, creatives, launch dates, offers, terms and campaign details. Madneto makes it super easy to execute!
  3. Cross promotions are often not measured by brands. This is because popular tools (like Google Analytics) only allow you to measure your own traffic but it is not possible to use these tools to measure impressions generated by your brand partner to promote your campaign. Madneto makes this possible!
  4. Most brand partnerships today are partnerships of equals (partnerships forged with brands of similar size). This is because if both brands are of similar size, they would generate a similar number of impressions for each other. However, there is no way to equalize impressions if a brand generates more impressions for another. Madneto makes it possible to do that through its impression credit system.
  5. Vetting of legal agreements for cross promotion partnerships can take time. On Madneto, each brand agrees to the terms with us, and so you don't need to go through the hassle of involving your legal team for each brand partnership.
This is a common misconception. Google Analytics can only measure impressions on your own website, not your brand partners' websites. Here's what Google Analytics (or other such tools) cannot measure:
  • Web analytics tools cannot measure impressions generated by your brand partner (on the partner's website) to promote your campaign.
  • Web analytics tools may be able to measure clicks generated by your brand partner's website if the clicks redirect to your website. However, quite often, brand partners will not redirect to your website and will use a landing page on the brand partner website instead. In these cases, your web analytics tool cannot even measure clicks.
The same applies for all the other channels besides website as well (e.g. push notifications, social media, etc.).

Don't worry! Madneto can measure both impressions and clicks (generated by you or your brand partner) in all possible scenarios.
Madneto has an impression credit system. Let's say brand A generates 10 million impressions for brand B, while brand B generates 5 million impressions for brand A. In this case, brand A would have a positive impression credit balance of 5 million and brand B will have a negative impression credit balance of 5 million.

Brand A can utilize its impression credits by either partnering with a larger brand that generates more impressions for brand A or by partnering with a brand that promotes brand A but does not need brand A to promote itself.

Brand B, on the other hand, can either promote another brand without asking to be promoted, or buy impression credits from Madneto.

This allows you to partner with brands that may even be larger or smaller than you without having to worry about the impressions or clicks you generate.
Madneto supports the following promotional channels for cross promotion campaigns:
  1. Web Display
  2. Mobile Display
  3. Email
  4. Web Push Notifications
  5. Mobile Push Notifications
  6. SMS
  7. Facebook
  8. Twitter
  9. Instagram
  10. Physical Vouchers
Please note that we do not currently support measurement of physical vouchers. However, the measurement of all other promotional channels is supported.
Madneto is a global platform and so, we support over 200 countries (all countries supported by Paypal) and 2 currencies (US dollar and Indian rupee). To check whether your country is supported, you may visit the Paypal supported countries page.
You can view our pricing plans here. Each subscription plan has a validity period, impression balance and partnership request balance.

Impression balance denotes the maximum number of impressions that other brands can generate to promote you. Partnership request balance means the maximum number of partnership requests you can send to other brands.

In case your plan is valid but you have run out of impression balance, you can buy impressions as well.
Impression balance means the number of impressions that other brands can generate to promote you, before you need to either buy impressions, renew or upgrade your plan. Your impression balance will be reduced by the number of impressions generated by other brands at the expiry of each cross promotion that you run.

Impression credit balance means the net impressions that you have generated. This is calculated as the impressions generated by you for other brands minus the impressions generated by other brands for you. This balance is also updated at the expiry of each cross promotion.
We define an impression as one customer view. However, a web banner impression may not hold the same importance as say an email impression. So, here is how we define impressions across channels:
  1. A web banner that is larger or equal than 300 px x 600 px in area, is counted as 3 impressions.
  2. A web banner that is larger or equal than 300 px x 250 px in area, is counted as 2 impressions.
  3. A web banner that is less than 300 px x 250 px in area, is counted as 1 impression.
  4. Mobile banners, push notifications and email views are counted as 2 impressions.
  5. Views are not measured for social media (Facebook, Twitter, Instagram) and SMS channels. For these channels only clicks are measured and each click is counted as 100 impressions (assuming a 1% click-through-rate).
  6. Physical voucher distributions are not measured. Each physical voucher distribution (as specified by the brand on the platform) is counted as 1 impression.
Once you login, you can view your balance by clicking on Billing on the left menu.


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Once you login, you can view your balance, history and invoices by clicking on Billing on the left menu. Below the balance, you can see your balance history and download invoices.


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Yes, you can specify your purchase order (PO) number when you are making the purchase. The invoice generated for the purchase will then reference the same purchase order number.


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GST (goods and service tax) number is only applicable if your brand is headquartered in India. In that case, you can update your GST number in your profile. This will then be referenced in all your invoices.
We support credit and debit card for all countries. We support Paypal, which is available in 200 countries and regions. We also support Razorpay for India, which additionally supports internet banking, wallet and UPI payments.
You can view brand partners by clicking on Explore Partners on the left menu.


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You can view a brand profile by clicking on any brand on this screen. On the brand profile, you can view details such as categories, countries, types, website traffic, social media followers and promotional channels.



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You can send partnership requests by clicking on the Request Partnership button on the brand profile.


To send partnership requests, all the conditions below must be met:
  1. You must have partnership request balance as per your plan.
  2. Your email and brand website must be verified. To do the same, you may visit your profile page and click the Verify button for the respective verification.
To accept or decline partnership requests, click on Explore Partners on the left menu and then click on the My Requests tab. Here you can accept or decline brand partnership requests.


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Yes absolutely! Click on Profile & Settings on the left menu and then click on the Channels tab. Under Partnership Eligibility Settings you can specify min. daily page views, categories, types, etc. to limit the brands that can send you partnership requests.
Campaigns are programs that you want your brand partners to promote. For instance, you may be running a new year sale and you would like to give an exclusive offer to your brand partners to promote.

Here you can define the campaign period, upload suggestive creatives for brands that may be interested in cross promoting and define the promotional channels that you would like other brands to use for promoting your campaign.
Only your approved brand partners can view your campaigns.
To create or edit campaigns, click on Campaigns on the left menu and then click on the Create or Edit buttons.
If you would like your brand partners to promote promotional offers, you may add offers to your campaign by specifying the offer description, terms and call to action URL.

In the campaign settings, you can define if you would like brand partners to promote your brand, your offers or both.
To send your brand partners cross promotion proposals, you can click Explore Partners on the left menu and then click on the My Partners tab.

Here you can click on your brand partner's tile and then click explore campaigns. You will be directed to the brand profile page, where you can explore the brand partner campaigns and click on Express Interest to send cross promotion proposals.


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On this screen you will see your campaigns and promotional channels on the left, and your brand partner's campaigns and promotional channels on the right.
You can select which of your campaigns you would like your partner to promote and specify the channels on the left, while on the right, you can specify which campaigns you would promote for your brand partner along with the channels.
By default, Madneto generates tracking pixels and redirect links to track impressions and clicks. However, you must use advanced tracking if you satisfy any of the conditions below:

  1. You do not want to redirect to your brand partner's website or vice versa.
  2. You want to redirect your website customers to a landing page instead of your brand partner's website or vice versa.
  3. You do not want to place a tracking pixel (javascript snippet) on your website or vice versa. Instead, you would like to use an image URL that you can display on your website or vice versa.
There are 2 methods to track impressions:

  1. Tracking Pixel: This is a javascript snippet that you must place on your website. This is the default impression tracking method.
  2. Image URL: This is an image URL that you must use to display the image on your website.
There are 3 methods to track clicks:

  1. Tracking Pixel: We will generate a redirect link for you to track clicks. This is the default click tracking method.
  2. Disable Redirect: Use this method if you do not want any redirects. In this case, clicks will not be tracked.
  3. Landing Page: Use this method if you want to redirect to a landing page rather than the brand's website. In this case, we will generate a landing page tracking pixel that must be placed on the landing page to track clicks.
Click on Campaigns on the left menu, then click on the Cross Promotions tab. On the cross promotion that you want to accept, click on Edit/Approve. You can review the cross promotion proposal, and suggest changes. If you made any changes, click the Send For Approval button, otherwise click on the Accept or Reject buttons to accept or reject the proposal.
Click on Campaigns on the left menu, then click on the Cross Promotions tab. On the cross promotion that you want to accept, click on Edit/Approve.

In the dialog box that appears, You can either choose the suggested images that were uploaded by the brand during the campaign creation or you could upload assets for both your campaigns and your partner's campaigns. For web assets, you also need to select the adspace along with the image.

If you would like your partner to upload some of these images, you can click the Save Draft button to save your uploaded assets and allow your brand partner to upload the rest. Once all the assets are uploaded, you can click the Send For Approval button to send them for your partner brand's approval.

If you received an approval request, then you can click on the Approve button to approve the uploaded assets. After this step, if you see a verification step pending, you would have to place your adspace tracking code on the adspace area of your website to complete verification.

After you complete all the steps, you just need to place the tracking codes on your promotional channels and launch the cross promotion!
Adspace is the space on your website (including mobile website) where you intend to promote your brand partner. You can create or edit adspaces by clicking on Profile & Settings on the left menu and then clicking Adspaces.
Click on Campaigns on the left menu, then click on the Cross Promotions tab. For the cross promotion that you need to find the tracking codes, click on the Preview button. Then click on the respective View Code button to get the tracking code for each cross promotion asset. Note that tracking codes are only generated after both brands approve the assets.
Click on Campaigns on the left menu, then click on the My Campaign Results tab if you would like to view the impressions and clicks generated by your brand partners for you. If you would instead like to see the impressions and clicks generated by you for your brand partners, click on the Partner Campaign Results tab.

Then click on the view results icon to view the charts on our dashboard.

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