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What Is Cross Promotion? Cross promotion has many names: co-marketing, partnership marketing, brand alliances and reciprocal marketing, are all synonyms of cross promotion and mean the same thing. Cross promotion is a partnership between two companies or brands, where both brands promote the campaign and share the benefits. It’s a [...]

Choosing the right brand partner is critical, whether it’s for co-branding, cross-promotions, brand alliances or even strategic joint ventures. Brand partnerships can do wonders for your business, but if you don’t choose your brand partner carefully, the partnerships may not show results, or in rare circumstances, may even [...]

You’re about to launch your new digital marketing campaign. You’ve researched the right keywords, set the right targeting criteria, designed the right creatives and you’re ready to watch your website visitors roll in. You go live, but then… same old traction. Digital marketing can only get you as far. Online [...]